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在2010年8月,郑州大河秋季车展上,比亚迪汽车河南经销商在现场拉出了写有“比亚迪强制压迫,经销商被逼退网”的条幅,遭遇打手围攻。分析人士表示:比亚迪向经销商不断增加月度业务量指标,如果未完成指标,将拿不到之前几个月的返利。经销商疯狂积压库存,不惜降价赔本促销。因为过于强化追求自己产品的输出而忽视了经销商的感受和承载能力,在一个区域市场内,过度挤压和设置4S店,导致比亚迪经销商接二连三地反水退网。
In August 2010, Zhengzhou Dahe Autumn Auto Show, BYD Auto Henan dealers pulled out banners with “BYD compulsive oppression, dealers were forced to withdraw from the network,” and encountered a thugs siege. Analysts said: BYD to dealers continue to increase the monthly volume indicators, if not completed indicators, will not be able to get the rebate of the previous few months. Dealers crazy backlog of stocks, at cost cuts the promotion. Because too much emphasis on the pursuit of the output of their products and ignore the feelings and carrying capacity of dealers in a regional market over-squeeze and set 4S shop, resulting in BYD dealers one after another water back to the net.