维护和提升企业声誉,是一个痛苦而漫长的过程,不仅需要持续投入巨大的时间和精力,而且需要言行一致的决心和勇气。认识企业声誉、中小企业声誉管理中存在的问题。加强中小企业声誉管理,并根据实际情况做出相应的管理策略。这些是本文所要论述的。 Maintaining and enhancing corporate reputation is a painful and lengthy process that requires not only the ongoing devotion of time and energy, but also the determination and courage to act with the same commitment. Recognition of corporate reputation, SME reputation management problems. Strengthen the reputation management of SMEs, and make the appropriate management strategies according to the actual situation. These are discussed in this article.