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现在的白酒行业,尔虞我诈已成家常便饭,很多酒厂(或总经销)在制订经销政策的时候含糊其词,除了要求经销商一次必须打多少款以外,其他的几乎全是模棱两可的“支持”,一旦有经销商不明就里与其合作。当初那些所谓的“支持”顿时全变了调,让经销商进退两难。作为一个经销商在产品质量、产品价格体系、市场体系等任何一个环节出现差错后果都不堪想象。酒之头酒之所以比预计的时间推迟上市某种程度上就是和这种情况博弈的体现,虽然不能完全地做到完美,但终究也是为了如何把经销商客户的风险规避到最少。酒
Now liquor industry, intrigues have become commonplace, many wineries (or the total distribution) in the development of distribution policy when vague, in addition to requiring dealers to play how much, the other almost all ambiguous “support” Once the dealer unknown to cooperate with them. The original so-called “support” suddenly all changed, so that dealers dilemma. As a dealer in product quality, product pricing system, market system, any part of the error results are unimaginable. The reason why the first wine is delayed than the expected time to market is to some extent a manifestation of the game with this situation. Although it can not be completely perfect, it is also ultimately how to minimize the risks of distributors’ customers. liqueur