什么是多元化市场营销 企业、企业所提供的产品与服务以及顾客三者之间除了存在功能利益以外,还存在流程利益及关系利益,而且大多数顾客既关注功能利益,也关注流程利益和关系利益,但对这三种利润的价值取向分布却又并不完全相同。功能利益、流程利益和关系利益构成了多元化市场营销的三个支点,是当代市场营销的三大诀窍。 What is a diversified marketing enterprises, business products and services provided by customers and between the three in addition to there is a functional interest, there are still process interests and the relationship between interests, and most customers focus on both functional benefits, but also focus on process interests and relationships However, the distribution of the value orientation of these three kinds of profits is not exactly the same. Functional benefits, process benefits and relationship benefits form the three pivot points of diversified marketing and are the three know-how of contemporary marketing.