毛利是指主营业务收入减去与获取收入直接相关的广义营销成本后的一个有效衡量市场经营盈利能力的指标。移动通信运营商在市场营销过程中依据分级毛利管理模式评价营销成本投入的有效性,通过对市场线下达毛利任务,进行业绩考核,引导市场线树立效益观念,提高营销成本创收能力,实现公司规模效益发展。 Gross profit is an indicator of the profitability of the market operation after the main business income minus the general marketing costs directly related to income. In the process of marketing, mobile communication operators evaluate the effectiveness of marketing cost input according to the hierarchical profit management mode, and establish the concept of profit through guiding the market line by issuing the Maori task on the market line, improving the marketing cost and income-generating capacity, and realizing the scale of the company Benefit development.