襄樊市在全国较早实施名牌战略,先后提出了“产品战略”、“名城名品战略”等培育精品名牌战略思想,涌现出了华光镜片、襄阳轴承、维生素B_1等在全省、全国有一定知名度的产品,促进了经济的发展。但从总体上看,襄樊的这些知名产品规模不大,效益不高,牌子不响,辐射力不强,还缺乏被公众 Xiangfan City, the early implementation of brand-name strategy in the country, has put forward the “product strategy”, “famous city strategy” and other brand-name training to cultivate strategic thinking, emerged Huaguang lens, Xiangyang bearings, vitamin B_1 in the province, there is a certain Well-known products, and promote economic development. However, on the whole, these well-known products in Xiangfan are not large-scale, low-efficiency, brand name, radiation is not strong, but also the lack of public