竞争优势是企业竞争战略的出发点和归宿。竞争优势的实质是企业比竞争对手为用户提供更多的价值，它由价格优势和产品新颖性优势构成，来源于资源优势。企业的竞争优势是相对的，相对的竞争优势具有可分解性、动态性和独享性。制定正确的竞争战略，突出竞争优势，不断创新，实施竞争优势保护及合作是获得相对竞争优势的途径。 Competitive advantage is the starting point and destination of a competitive strategy. The essence of competitive advantage is that companies provide more value for users than their competitors. It consists of price advantages and product novelty advantages, and comes from resource advantages. The competitive advantage of a company is relative, and the relative competitive advantage is decomposable, dynamic, and exclusive. Formulating the correct competition strategy, highlighting competitive advantages, innovating continuously, and implementing competitive advantage protection and cooperation are ways to obtain relative competitive advantages.