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最大的退化是心理上的。销量增长无望,效率提升无望,无论代理商还是业务员,都不知道未来怎么走。近几年因为转型,参与传统营销少了。最近又接触了一线营销,非常失望。从整体讲,2010年之后中国营销基本没进步。说好听点是停滞不前,说不好听点是退化,说难听点是堕落。这不是对个体营销人的否定,是对营销整体的判断。这与近几年企业销量整体下滑、新品推广乏力的现状是对应的,是有因果关系的。
The greatest degradation is psychological. Hopeless sales growth, efficiency is hopeless, no matter agents or salesman, do not know how to go in the future. In recent years because of restructuring, participate in traditional marketing less. Recently contacted the front-line marketing, very disappointed. As a whole, China’s marketing basically did not improve after 2010. It is good to say that stagnation, that is not good to hear is the degradation, that is sore point is degenerate. This is not a negation of individual marketers, but a judgment of marketing as a whole. This is the overall decline in business sales in recent years, the status quo of new products to promote fatigue is the corresponding, there is a causal relationship.