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广告学专业学科体系中的中国古代文学课程应显现出与传统古代文学课程的不同,突出审美教育方面的意义,在具体实践操作上,可从教学内容的选择和优化、教学方式的多样化、学生实践体系的构建等方面出发,寻求审美教育的切入点,达到使学生从中国古代文学中体验美的呈现方式,并使之化入到广告创作中的目的。
The course of ancient Chinese literature in the discipline system of advertisement studies should show the difference from the traditional courses of ancient literature and highlight the significance of aesthetic education. From the point of view of practical operation, the selection and optimization of teaching contents, the diversification of teaching methods, Student practice system and other aspects of the starting point, looking for the aesthetic education of the entry point, to enable students to experience the beauty of ancient Chinese literature from the presentation, and make it into the creative advertising purposes.