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在这个日益品牌化的世界里,用什么可以衡量消费者对一个品牌的忠贞不渝?最简单有效的方法莫过于看有多少消费者将这一品牌的图形纹在自己的肉体上。世界著名的摩托车品牌——哈雷戴维森标志,是当今世界上最多被其消费者群纹在身上的品牌之一,同样,他的品牌忠诚度也是最高的。哈雷戴维森公司最初的哈雷是在1903年由21岁的威廉·哈雷和20岁的阿瑟·戴维森在一间小木屋里“攒”出来的,并以两个人的姓氏命名为“哈雷·戴维森”。一个世纪以来,哈雷戴维森一直是自由大道、原始动力和美好时光的代名词。哈雷戴维森摩托车的形象在全世界车迷心中
In this increasingly branded world, what can be measured as consumer loyalty to a brand? The simplest and most effective way is to look at how many consumers have the brand’s graphics on their own flesh. The world famous motorcycle brand - the Harley-Davidson logo, is one of the most popular brands in the world today by its consumers, and similarly, its brand loyalty is highest. Harley-Davidson’s original Harley was “saved” in 1903 by 21-year-old William Harley and 20-year-old Arthur Davidson in a log cabin, named after two of his family names as “Harley Davidson. ” For over a century Harley-Davidson has been a synonym for Liberty Avenue, original motivation, and good times. Harley Davidson motorcycle image in the hearts of fans around the world