论文部分内容阅读
如果跳出创意与技术的范畴,而从商业模式、资产价值、投资收益的角度来看户外广告,会为我们带来什么样的新思路?户外媒体,在经历了圈地运动的降温、三网合一的甚嚣尘上、各式数码媒体的兴起以及户外媒体的整治运动后,在市场上它略显低调,市场、投资者、广告商们不把户外媒体看作是竞争的主战场。相对于户外媒体有可能在未来爆发的内在价值,我认为,目前对它的评价是偏低的。从单一品牌形象的载体到制造影响力的媒体
If you jump out of the areas of creativity and technology, and from the business model, the value of assets, investment income point of view outdoor advertising, what kind of new ideas for us? Outdoor media, after the enclosure movement cooling, triple play After the rise of unity, the rise of all kinds of digital media and the remediation campaign of outdoor media, it is a bit low-key in the market. Markets, investors and advertisers do not regard the outdoor media as the main battlefield of competition. Compared with the intrinsic value of outdoor media that may break out in the future, I think the current evaluation of it is low. From a single brand image carrier to create influential media