一、群雄四起在短短的十多年时间里,中国电视媒体经历了巨大的变迁:中央台一生二,二生四,迄今已经开设了15个专业化电视频道,不断跑马圈地,横向扩张;省级电视台完成了耗时十年的频道上星工程,一张空中大网层层覆盖全国,并在频道特色定位上有了更多进展;各地省会及地方电视频道,深挖地方市场,涌现了不少优秀的节目类型和电视频道。从全国层面上来讲,最为引人注目的,可能就是介于中央与地市 In a short span of more than 10 years, the Chinese television media has undergone tremendous changes: CCTV has a lifetime of two and a second students. So far, 15 specialized television channels have been set up, and they have been constantly expanding and expanding horizontally ; Provincial-level television stations completed a decade-long project of satellite channeling on the star and a large air network covered all over the country and made more progress in channel-specific positioning; provincial and local TV channels and local markets, A lot of good program types and TV channels have emerged. At the national level, the most noticeable thing is probably between the central and the prefectural cities