每当有报纸关张、报社合并、媒体大咖离职的消息传来,都会让报人唏嘘不已。报业寒风劲吹,当先驱者积极探索媒体融合转型之路时,行业媒体却还有人抱着“报纸还能活几年”的幻想。行业报对于融合转型的紧迫感不足,有其内生体制的原因。行业报植根于所属行业,覆盖面虽不及社会媒体,但相对固定,加之不少行业报还有主管部门政策托底的优势,报纸在发行、经 Whenever a newspaper is closed, the newspaper merger, the media left the news of big coffee, will make the newspaper marvel. When the pioneer actively explores the road to media convergence and transformation, the industry press still has the illusion of “newspapers can live for years”. Industry newspaper lack of a sense of urgency for the integration and transformation has its endogenous institutional reasons. Industry newspaper rooted in their respective industries, although less than the coverage of social media, but relatively fixed, combined with many industries reported that there are advantages of the competent authorities policy bottom, newspapers in the issue, the