2016年,对于许多电视媒体的经营者而言是异常艰难的一年。在中国经济“持续探底”的新常态背景下,广告主媒体预算与营销渠道预算总体趋紧。据CTR媒介智讯数据显示,2016年第一季度,电视广告时长同比减少了一成,广告花费同比减少2%。受经济 In 2016, it was an extremely difficult year for many television media operators. In the context of the new normal of China’s economy, “continuous bottoming out”, the budget of advertisers’ media and marketing channels are generally tightened. According to CTR Media Intelligence, the first quarter of 2016 saw a 10% year-on-year reduction in the number of television commercials and a decrease of 2% in advertising expenditures. By the economy