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为充分发挥大连在东北亚地区的战略地位,把大连建成国际商贸、金融、旅游、信息中心,大连市委、市政府提出了在20年内建成北方香港的奋斗目标。要建设北方香港,必须充分发挥公共关系的沟通交流、收集信息、塑造形象、参与决策、宣传引导等功能。大连市公关协会为建设北方香港这一战略目标进行了认真的公关策划,提出了几条建议:塑造城市形象,宣传城市形象塑造形象是公共关系的基本能之一。一个企业,一个城市都应有自己的形象。建设良好的城市形象,对内可以增强本地人民的文化认同心理,激发建设家乡的荣誉感和自豪感,对外有利于提高城市的吸引力和辐射力。为塑造
In order to give full play to Dalian’s strategic position in Northeast Asia and set up Dalian as an international commerce and trade, finance, tourism and information center, Dalian Municipal Party Committee and the municipal government put forward the goal of establishing Hong Kong in the north of Hong Kong within 20 years. In order to build Hong Kong in the north, we must give full play to the functions of communication and exchange of public relations, gathering information, shaping the image, participating in decision-making, and promoting publicity and guidance. Dalian PR Association has conscientiously carried out public relations planning for the strategic goal of building Hong Kong in the north, and put forward several suggestions: shaping the city image and promoting the image of the city image are one of the basic energy of public relations. A business, a city should have its own image. Building a good city image can enhance the local people’s cultural identity internally, inspire the honor and pride of building a hometown, and help the city to increase its attraction and radiance. For shaping