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调查表明,影响西安市高校中年教师体育消费的最大因素是经济条件(收入水平低于全国同等人群的平均水平),体育消费、体育用品价格过高是影响体育消费的第二因素。因此,一方面要提高收入水平;另一方面要加大全民健身计划的宣传与实施,努力培育体育市场的消费主体,积极提倡和鼓励高校中年教师从事体育消费。
The survey shows that the most important factor that affects the middle school teachers’ consumption in Xi’an is the economic conditions (the income level is lower than the average level of the same population in China). The second factor affecting sports consumption is sports consumption and sports goods price. Therefore, on the one hand, it is necessary to raise the income level; on the other hand, it is necessary to increase the publicity and implementation of the nationwide fitness program, strive to cultivate the consumption body in the sports market, and actively promote and encourage middle-aged teachers in colleges and universities to engage in sports consumption.