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媒介化时代的来临,不仅改变着人类的生产方式和生活方式,同时也将深刻地影响人类的政治生活。媒介化时代中的新媒体出现使人类社会政治关系、政治形式和政治活动面临前所未有的挑战和变革,新媒体表现出的全球性、大众化、去管制性和增殖性等特性,推动着政党不得不高度重视政治营销、舞台效果、感官享受与消费诉求,在此过程中,政党形象逐渐得以生成、发展和完善。
The advent of an era of mediaization not only changes the way of mankind’s production and lifestyles, but also will profoundly affect the political life of mankind. The emergence of new media in the era of media has brought about unprecedented challenges and changes in the political, political and political activities of human society. The new media has shown global, popularized, deregulated and proliferative characteristics, impelling the political parties to have to Attaches great importance to political marketing, stage effects, sensory enjoyment and consumer appeals. In the process, the image of political parties gradually emerged, developed and improved.