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中国短信发送量6年增长300余倍,已形成全球最大的短信市场。本文结合产业经济学原理与传播学理论,分析了短信业在中国及全球迅速发展的客观必然和未来趋势。文中的核心观点认为:短信产业的迅猛发展,一方面归功于内在的简约原则及边际概念的建立,另一方面则得益于新媒体技术的双向互动特性,对单向大众传播模式中隐性垄断权的有效突破,让人们在双向互动的新传播模式下,从海量信息的高压传播中得以舒解,重获必要的从容,以便进行即使是“碎片化”的思索。这一基于双向互动传播的简约化市场,不仅已经成就出一个短信产业,而且必将渗透和孕育出更多的新兴和传统产业。
China’s SMS sending volume increased more than 300 times in 6 years, has formed the world’s largest SMS market. Based on the theory of industrial economics and communication theory, this article analyzes the objective inevitability and future trend of rapid development of short message industry in China and around the world. The core point of view is that the rapid development of SMS industry is attributed to the principle of simplicity and marginal conception, on the one hand, and to the two-way interaction of new media technologies on the other. An effective breakthrough in monopoly power will allow people to ease themselves from the high-pressure transmission of vast amounts of information under the new mode of two-way interaction and regain the necessary calmness so as to carry out even “fragmented” thinking. This simplified market based on two-way interaction has not only succeeded in developing a short message industry, but also infiltrated and nurtured more emerging and traditional industries.