随着信息经济的变革，“注意力经济”时代已经到来。生意难做，难就难在消费者购买选择的余地越来越大，产品价格越来越公开化，质量越来越同质化，什么产品都有，什么产品都过剩，倒是企业形象成了消费者关注的热点，间接或直接影响着消费者的消费行为，成为企业稀缺的潜在商 With the change of the information economy, the era of “attention economy” has come. Difficult to do business, difficult to buy more choices in the consumer room for more and more open, product prices become more and more open, the quality of more and more homogeneous, what products are, what products are surplus, it touches the corporate image has become Hot spots of concern to consumers, indirectly or directly affect the consumer behavior of consumers, becoming a potential business scarcity potential