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经济遇冷,市场趋于饱和状态下的家电业面临着最为严峻的挑战:由于店租、人力成本、传播费用的不断上涨,没有火暴市场的支撑,传统销售渠道处于亏损状态。京东之所以有胆独挑苏宁、国美两大渠道巨头,既有传统渠道自身勉强度日的艰辛,背后亦有厂家的大力支持。厂家亦想通过电商崛起再续市场火暴的接力棒。但火暴过后仍不免一地鸡毛,传统渠道依然面临严峻考验,长期亏损在所难免。电商看似风景独好,但羽翼未丰,
When the economy is cold and the market is saturated, the home appliance industry is facing the most serious challenge. Due to the continuous increase of store rent, labor cost and communication costs, there is no support from the hot market and the traditional sales channels are in a loss state. The reason why Jingdong has boldly choose the two giants of Suning and Gome is not only the hardships of traditional channels that they have managed to survive, but also the support of manufacturers behind them. Manufacturers also want to emerge through the rise of e-commerce market boom baton. However, after the fire is still inevitably feather, the traditional channels are still facing a severe test, long-term losses are inevitable. E-commerce seems to be unique scenery, but fledgling,