金融危机让所有品牌都学会了一件事:为每一分钱计算效果。广告主在预算大幅缩水的情况下开始变得保守,每一次投放都必须找出充足的理由,这在以前是从没有过的现象。 The financial crisis has taught all brands one thing: to calculate the effect for every penny. Advertisers start to become conservative when their budgets have drastically diminished, and sufficient justification must be found for each launch, something that has not been possible before.