语言是文化的载体,同时也被认为是跨文化交流的重要途径。传播中出现不同文本的现象,恰恰说明了各国文化的多样性;而不同文本之间的相互转换也是现代社会文化传播的重要标识。事实上,语言符号在交流过程中充当了重要角色。对一则产品广告来说,从跨文化的视角用目 Language is the carrier of culture and is also considered as an important way of intercultural communication. The phenomenon of different texts in communication precisely illustrates the diversity of cultures in different countries. The conversion between different texts is also an important symbol of cultural transmission in modern society. In fact, language symbols play an important role in the communication process. For a product ad, use a cross-cultural perspective