刚刚过去的贺岁档期,票房的大丰收史无前例。但是,当我们稍做深入的了解,就当知其中奥妙。来自第一线的院线、影院和市场以及票房的直接反应是,在强大的电影科技面前,国产片的弱势。此外,从个别影片也可以看到,中国市场广阔,因而也出现由于地域文化产生市场差异,这是应该引起我们正面关注的。 The Lunar New Year has just passed the box office, bumper harvest unprecedented history. However, when we do a little deeper understanding, we should know the mystery. The direct response from the frontline cinemas, cinemas and markets as well as the box office is the weakness of domestic films in the face of strong film technology. In addition, we can see from individual films that the market in China is vast and that there are also market differences arising from the regional culture, which should arouse our positive attention.