尽管业界反映2015年上半年玩具市场缺乏热点产品,但是不同渠道中的热销玩具还是有不小的变化。《中外玩具制造》根据各渠道经销商反映的情况、本刊的零售调查、批发商情和网销行情分析,得出上半年各渠道十大热销玩具的榜单。为什么这些产品能够登上榜单,我们特意邀请了业内人士对榜单进行点评,希望对经销商把握市场趋势,为下半年的备货提供参考。 Although the industry reflected the lack of hot products in the toy market in the first half of 2015, there are still some changes in the hot toys in different channels. “Chinese and foreign toy manufacturers” according to the various channels of the dealer reflects the situation, the retail survey, wholesale trade and net sales market analysis, come to the first half of the top ten selling toys in various channels list. Why these products can board the list, we deliberately invited the industry to comment on the list, hoping to grasp the market trends for dealers, to provide reference for stocking in the second half.