随着社会发展,新兴媒体不断涌现,媒体分工细化成为必然。分工也体现了矛盾统一的特性:一方面媒体各自发挥所长,互相竞争日趋激烈;另一方面,各媒体间合作也更加频繁和必要。不同形态的媒体利用对方的优势弥补自己的缺憾,联手塑造了媒体的共同品牌。 With the social development, emerging media continue to emerge, the media division of work has become an inevitable. The division of labor also embodies the characteristics of the unity of contradictions: on the one hand, the media play their respective strengths and compete with each other more and more intensely; on the other hand, cooperation among the media is also more frequent and necessary. Different forms of media use each other’s strengths to make up for their own shortcomings, jointly shaping the media’s common brand.