公益广告的最终目的还是为了实现捐赠。致力于救助国际贫困地区的德国公益组织Misereor,在此次传播中,在满足顾客成就感的同时,也让其好感度迅速提升。创意的玄机就在于广告牌可以直接刷卡。只要你拿出信用 The ultimate goal of public service ads is to achieve donations. Misereor, a German nonprofit dedicated to helping international poverty-stricken areas, also made its popularity gratifying while meeting customer satisfaction. The creative idea is that billboards can be swiped directly. As long as you come up with credit