笔者读小学的儿子从外面买回一本《脑筋急转弯》的书,儿子考问我:“有一个人从五楼往地下跳却没有摔伤,那是怎么回事?” 看我一时语塞,儿子公布了答案:“那个人是站在阳台上往屋里跳的!” 好一个脑筋急转弯!我由此想到:在我们的经济工作中是不是也应常常来点脑筋急转弯呢? 这里撷取几个“脑筋急转弯”的案例,让我们领略一下经营大师们是怎样匠心独运的。 The author read the son of elementary school to buy back a book called Brain Teaser from the outside. The son asked me: “One man jumped from the fifth floor to the ground but he did not fall. What happened to that?” The answer was announced: “That person is standing on the balcony and jumping into the house!” It’s a brain teaser! I thought: Should we always make a sharp turn in our economic work? Take a few “brain turn” cases, let us see how business masters are craftsmanship.