所谓书评的本色是说书评应该具有严肃的科学性、鲜明的政治立场和战斗性,正确地沟通阅读与著述的导向性。然而,现实的书评却有些失去本色。书评何以失去了本色? 第一,书评被涂上了商业广告色彩图书作为商品,是由图书具有商品属性所决定的。在商品经济愈来愈发达的今天,图书作为带有商品属性的存在,绝不可能人为地加以避免。然而,问题是作为认识和评价图书的书评,尽管它可以起到传播图书信息、引导、影响读者的作用, The so-called book reviews the true nature of that book reviews should have serious scientific, distinctive political position and combat, and correctly communicate the reading and writing orientation. However, the reality of book reviews is somewhat discredited. Why does book reviews lose their true colors? First, book reviews are painted with commercial color books as a product, which is determined by the book’s product attributes. As the commodity economy is getting more and more developed today, the existence of books as goods with attributes can never be artificially avoided. However, the problem is that as a book reviewer for understanding and evaluating books, though it can play a role in spreading the message of books, guiding and influencing the readers,