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2009年1月1日,北京电视台科教频道以全新的形象出现在观众面前,整体的包装体系、全新的时段概念、整齐而高品质的演播室录制,使科教频道的收视份额迅速蹿升,品牌影响力极大提高,一改科教频道成立十年来不温不火的局面。三个月后,科教频道稳居北京地区收视份额第一集团军行列,市场排名从2008年北京地区的第9位上升至第3位。之所以取得如此成绩,依赖于全新的品牌经营理念,这其中,由笔者负责的演播室录制工作的创新,也起到了重要作用。
January 1, 2009, Beijing TV science and education channel with a new image appeared in front of the audience, the overall packaging system, the concept of a new period, neat and high-quality studio recording, so that science and education channel share of the ratings rapidly rising brand influence Greatly improve the power, a change of science and education channel was established ten years tepid situation. Three months later, Science and Education Channel ranked the first group army in Beijing viewing share ranking, the market rankings from 2008 in Beijing rose from 9 to 3. The reason why such achievements have been made depends on the brand-new brand management concept. Among them, the innovation of studio recording which is in charge of by the author also plays an important role.