一个客户价值几何?一个客户在当地的超市或者街角的联邦快递打印店(Fedex Print)几年之内可能会花费1万甚至2.5万美元。这也是营销者愿意在优惠券和广告上花费大量的时间和金钱的原因所在,他们希望凭借这些手段和人们达成交易。可如果出错了怎么办呢?如果某项服务搞砸了,或者你选择的某个政策威胁到了你和客户的长期关系,你该怎么办呢?如果你知道哪儿出了问题,你自然可以修正错误,以免让后来的客户遭殃。这 A Customer Value Geometry? A customer might spend $ 10,000 or even $ 25,000 in a few years at a local supermarket or at the corner of Fedex Print. It’s also why marketers are willing to spend a lot of time and money on coupons and ads, and they want to reach out to people on these terms. What to do if something goes wrong? What to do if a service is screwed up, or if a policy you choose threatens your long-term relationships with your customers? If you know where something went wrong, you can naturally correct Wrong, so as not to let later customers suffer. This