今日消费者的角色已演变成一个了解各种信息的、善于分析的决策者,而不仅仅是被动地跟随信息流穿梭于高速网络之中。过去几个月里,“信息过载”(Information overload)以及如何应对的策略成为了备受关注的话题。消费者正变得像电脑一样,学着去消化、从语法上理解以及分析数据,并将数据整理成更易于管理的、更有用的信息。调查数据表明,62%的受访者表示,互联网和社交媒体使他们得以更轻松地制定旅行决策。这一高比例令人感到颇为意外,因为互联网承载了过多的信息内容。数据来源:IBM The role of consumers today has evolved into an analytic decision-maker who understands various kinds of information, not just passively following the flow of information through the high-speed network. Over the past few months, “Information overload” (Information overload) and how to deal with the strategy has become a topic of much concern. Consumers are becoming like computers, learning to digest, understanding and analyzing data synthetically and organizing the data into more manageable and useful information. Survey data show that 62% of respondents said that the Internet and social media make it easier for them to make travel decisions. This high percentage is quite surprising as the Internet hosts too much information content. Source: IBM