纵观现代市场竞争，大凡有所作为的企业在对手面前都显得非常自信，以特有的气势击证明自己也是强者，让对手不敢小视，妄自尊大。例如，海南“鹿龟酒”在洋人开出1．2亿元的身价诱惑面前，不心动，拒绝“以身相许”。又如广东“健力宝”在国内树立起良好形象的基础上，全力将 Throughout the modern market competition, most successful companies are very confident in front of their opponents, and they have proved that they are strong players with unique momentum. They can’t be overestimated by their opponents and arrogant. For example, Hainan’s “Lutu Liquor” was not enthusiastic in the face of the temptation of foreigners to open a 120-million-yuan worth of money, and they refused to “compare themselves with each other.” If Guangdong Jianlibao builds a good image in China, it will fully