现在,互联网作为第五大媒体,在世界各国广泛、迅速地发展和普及。信息化互联网促使传统商业模式发生了变化,厂商在互联网上实施新的服务方式,因此网络广告成为促使消费者接受新的服务方式的有效手段。它与传统广告相比具有众多的优越性,但同时由于种种原因而仍然有一些不可忽视又难以逾越的障碍。 Nowadays, the Internet, as the fifth largest media, has been widely and rapidly developing and popularized in various countries in the world. Informational Internet has caused the traditional business model has changed, manufacturers implement new services on the Internet, so online advertising has become an effective means to encourage consumers to accept the new service. Compared with traditional advertising, it has many advantages, but at the same time, there are still some obstacles that can not be ignored and insurmountable for various reasons.