互联网技术颠覆了传统媒体运行的途径,传统意义上的“自上而下”的议程设置受到严重挑战。特别是突发事件发生之后,在报道动员的进程中,传统媒体渠道失灵的危机愈加凸显。面对这种危机以及来自互联网新媒体的渠道权力的挤压,传统媒体所要做的就是规范行业边界、明确分工,以内容产品和服务的质量推进渠道创新,构建场景与关系,减弱传播渠道中的噪音,在渠道权力的博弈中重新进行角色定位。 Internet technology has subverted the way of running traditional media. The “top-down” agenda setting in the traditional sense has been seriously challenged. Especially after the emergency, the crisis of failure of traditional media channels has become more prominent in the process of reporting mobilization. Faced with this crisis and the squeeze of channel power from new media on the Internet, what traditional media needs to do is standardize industry boundaries, clarify the division of labor, promote channel innovation based on the quality of content products and services, build scenarios and relationships, and weaken the channels of communication Of the noise, in the game of channel power to re-position the role.