IT产品作为一种快速消费品,已经成为市场消费的主力产品,随着竞争日趋激烈,国内外IT企业采用不同的竞争战略来增加利润抢占市场份额,在竞争之下水货应运而生。水货是指原本在大陆范围以外(境外)地区销售的产品,通过一些非法途径从境外逃避海关监管运到国内市场销售 As a kind of fast moving consumer goods, IT products have become the main products in the market. With the increasingly fierce competition, domestic and foreign IT companies adopt different competitive strategies to increase their profits and seize market share. Under the competition, parallel imports come into being. Parallel imports refer to products that were originally sold outside the mainland (outside the territory) and escaped customs supervision and transportation to overseas markets through some illegal channels