创意是设计的灵魂,设计的核心是一种创造行为,一种解决问题的过程,其区别于兄弟艺术门类的主要特征之一便是独创性,因此我们可以这样认为:设计之美的第一要义就是“新”。广告设计更是如此,一眼看去要让人感受它独特的创意点。与此同时,也要注意创意方法,科学的方法可以让我们少走弯路。 Creativity is the soul of design. The core of design is a process of creating behavior and solving problems. One of the main characteristics that distinguish it from the framed art genres is its originality. Therefore, we can think of it as the first principle of the beauty of design Is “new ”. Ad design is even more so, at first glance to make people feel its unique creative point. At the same time, we must also pay attention to creative methods, scientific methods that allow us to take detours.