市场需要创新的发展方式,而企业坚持不变的合作与生产方式只能成为潜在盈利点的绊脚石。“免费”由单一营销手段向商业模式的演进发展反映了市场的核心力量正在由企业向消费者转变。企业不仅要加强供给侧的效率也要顺应消费者在互联网环境下形成的新消费习惯。本文通过关键成功因素法,从商业模式创新角度研究免费商业模式在新产销关系下的特征及市场对“免费”的需求特性。并通过对其竞争机理的分析探索免费商业模式的本质及其运行周期。 The market needs innovative ways of development, and the firm’s constant cooperation and mode of production can only become a stumbling block to potential profit points. “Free ” The evolution from a single marketing tool to a business model reflects that the core power of the market is shifting from business to consumer. Enterprises not only need to enhance the efficiency of the supply side but also adapt to the new consumption habits formed by consumers in the Internet environment. This article studies the characteristics of free business model under the relationship of new sales and marketing and the market demand for “free” from the perspective of business model innovation through the key success factor method. And through the analysis of its competition mechanism to explore the essence of free business model and its operating cycle.