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相对成功的品牌策划及推广,只是帮助大金龙在客户终端拥有了一个再认识的“开头”。而如何实现持续不断的销售、用户诉求满足和企业持续经营,进而承担更多的社会责任,体现企业价值,大金龙还在积极探索和努力。近年来,乘用车企业越发重视市场和消费者的需求变化趋势,以通用汽车旗下的别克品牌为例,就一直在着力打造与目标群体的特征和需求深度契合的体验式营
Relatively successful brand planning and promotion, but to help the big dragon in the client terminal has a re-understanding “beginning ”. How to achieve continuous sales, customer appeal and business continuity, and then assume more social responsibility, reflect the corporate value, the Golden Dragon is still actively exploring and working hard. In recent years, passenger car companies pay more attention to market and consumer demand trends. Taking the Buick brand of GM as an example, they have been trying hard to create experiential camps that closely match the characteristics and needs of the target groups