从去年开始,以南航、东航为代表的各大国有航空公司纷纷开始了“提直降代”营销举措,一方面是为了完成国资委向国有“三大航”提出的关于“双五十”的目标:在未来三年内,中国三大航空公司的直销比例要提升至50%,同时代理费要在2014年的基础上下降50%。但更重要的是在互联网营销大行其道的今天,各 Since last year, the major state-owned airlines represented by China Southern Airlines and China Eastern Airlines have all started the “direct sales reduction” marketing campaign. On the one hand, they are responsible for completing the SASAC’s proposal on “Three Major Airlines” “Double fifty” goal: In the next three years, China’s three major airlines to increase the proportion of direct sales to 50%, while agency fees to be dropped in 2014 based on 50%. But more importantly, Internet marketing is popular today, each