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瞄准中国年轻的白领群体,DDB中国为上海大众汽车打造了这一途观2012款“明日任务”。在此方案中,消费者们可心无旁骛的驾驶途观,尽情愉悦地体验新途观的操控特色。通过四个角度的巧妙拍摄,途观的高性能被充分诠释;而大众也期望借明日任务在线探险和玩家创造深刻的情感联系,将枯燥无味的技术数据转化为新鲜有趣的互动,从而脱离简单的网络游戏概念。
Targeting China’s young white-collar workers, DDB China has created this Tiguan 2012 “Tomorrow’s Mission” for Shanghai Volkswagen. In this program, consumers are unwilling to drive the way to enjoy the new passers-by control features. Through the clever shooting of four angles, the high performance of Tiguan is fully interpreted; and the public also hopes to create a deep emotional connection with players through tomorrow’s mission online exploration, transforming boring technical data into fresh and interesting interactions, so as to escape from the simple network Game concept.