品牌不只是商品,媒介不仅是收视点品牌就像承诺,使人信任、喜欢、放心。品牌为什么能卖高价,因为它有一个附加值,附加值是消费者情感很难说清楚的东西。比如一块名牌手表,它不仅是计时工具,没有人愿意花高价买它仅仅为了看时间,它代表地位和成就感,代表富裕。我们把品牌划分为两类,一类是炫耀性品牌,另一类是非炫耀性或者说自我满足品牌。炫耀性就像名牌手表、汽车、服装,不管你感觉到还是没感觉到, Brand is not just a commodity, the media is not only a look and feel Like a promise of a brand, people trust, love, rest assured. Why can the brand sell the high price, because it has a value-added, value-added consumer emotions is hard to say clearly. For example, a brand-name watch, it is not only a timing tool, no one is willing to pay high just to buy it for time, it represents the status and sense of achievement, on behalf of the rich. We divide the brand into two categories, one is the conspicuous brand and the other is the non-conspicuous or self-satisfied brand. Conspicuous like brand-name watches, cars, clothing, whether you feel or did not feel,