如今,广告的形式有很多,如:电视广告、报纸广告、平面广告等等。所有的广告都以创意为核心,通过对艺术的创新达到广告设计的要求,架起广告设计与艺术特色的共鸣。如何将广告的艺术特色在实际生活中体现得恰到好处是广告人需要毕生研究的。 Today, there are many forms of advertising, such as: TV ads, newspaper ads, print ads and more. All of the creatives are at the core of advertising, through artistic innovation to meet the requirements of advertising design, advertising design and build up the resonance of artistic features. How to put the artistic characteristics of advertising in real life just right is that advertisers need lifelong research.