包装设计专业培养适应社会主义建设和经济发展要求,德、智、体、美全面发展,具备包装设计、印前制作和结构设计等包装功能方面的综合知识,毕业后能从事产品包装销售、制作与设计,能针对企业特点及产品要求,合理制定包装品牌形象设计方案,并具有品牌策划、实施及设计管理等综合能力的专门人才。 Packaging design professional training to adapt to the requirements of socialist construction and economic development, moral, intellectual, physical and aesthetic development, with packaging design, prepress and structural design and other packaging functions of comprehensive knowledge, after graduation can engage in product packaging sales, production And design, can be based on business characteristics and product requirements, the rational development of packaging brand image design, and has the brand planning, implementation and design management capabilities such as comprehensive expertise.