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8月13日,“大众汽车体验日”2014年首场活动登陆西子湖畔杭州,在风景如画、人才辈出的高等艺术学府——中国美术学院生动展开。“Think Blue.蓝·创未来”是大众汽车为促进环保出行和追求可持续发展而制定的品牌理念。这一理念涵盖三个方面:在产品上,大众汽车致力于为人们提供更加高效、清洁的环保技术解决方案;在人机交互方面,大众汽车将协助人们改善自己的驾驶习惯,从而促成人们主观上的节能降耗意识;企业自身也将更多地投身于各种环保项目中,表明积极的参与态度。
On August 13, Volkswagen Experience Day was first landed in Hangzhou on the West Lake in 2014 and was vividly opened at the China Academy of Art, a top art school with a large number of talented people. “Think Blue. Blue create the future ” is a brand concept developed by Volkswagen to promote environmentally friendly travel and the pursuit of sustainable development. The concept covers three aspects: on the product, Volkswagen is committed to providing people with more efficient and clean environmental technology solutions; in human-computer interaction, Volkswagen will help people improve their driving habits, so as to promote people’s subjective On the awareness of energy saving; companies themselves will also be more engaged in a variety of environmental projects, indicating a positive attitude toward participation.