随着我国家具卖场实力的不断增强,家具零售企业经营自有品牌成为了未来家具市场的发展趋势之一。这一独特的家具零售营销模式通过对上游资源的有效整合,更大程度的满足了市场需要,发挥着流通环节的竞争优势。但并不是所有的家具零售商都有能力,适于经营自有品牌。只有当家具零售商具备了一定的规模,对上游资源具有一定的掌控能力等条件下,才适于通过自有品牌的经营,实现家具卖场有效的连锁扩张。 With the continuous improvement of the strength of furniture stores in our country, furniture retail enterprises have become one of the development trends in the future furniture market through their own brands. This unique furniture retail marketing model through the effective integration of upstream resources to a greater extent to meet the needs of the market and play a competitive advantage of circulation. But not all furniture retailers have the ability to run their own brands. Only when furniture retailers have a certain scale, the upper reaches of resources have a certain ability to control under the conditions such as only suitable for its own brand management, furniture stores to achieve effective chain expansion.