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工厂企业在进行广泛市场调查、产品调研的基础上,如何确定产品的合理售价、最高年产量以获得最大的利润,这是每个企业领导者非常关心的重要问题之一。本文试以生物显微镜为例,指出在近年内,该产品在国内外具有广阔的市场,因此必须对其进行利润预测。文内就如何进行利润预测,举例进行了分析,从而指出该项工作对企业生存与发展的重要作用。
On the basis of conducting extensive market research and product research, factory enterprises determine how to determine the reasonable selling price and maximum annual output of products to obtain maximum profits. This is one of the most important issues that each enterprise leader is very concerned about. This article attempts to use a biological microscope as an example to point out that in recent years, the product has a broad market at home and abroad, so it must be profit forecast. The article makes an analysis of how to make a profit forecast, and points out the important role this work plays in the survival and development of the company.