一谁是我们的顾客?谁是我们的对手?我认为,这是营销的首要问题。目标顾客决定了企业产品为谁设计、生产、服务,而对手决定了谁在和我们争夺目标顾客。在顾客和对手这两个要素中,哪个是更重要的呢?换言之,企业是应该着重研究顾客的需求,还是着重研 Who is our customer? Who is our rival? I think this is the primary issue of marketing. The target customer decides who to design, produce and serve for the enterprise product, and the opponent decides who is competing with us for the target customer. Which of the two elements of customer and rival is more important? In other words, should companies focus on customer needs or focus on research