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当小米开发产品时,数十万消费者热情地出谋划策;当小米新品上线时,几分钟内,数百万消费者涌入网站参与抢购,数亿销售额瞬间完成;当小米要推广产品时,上千万消费者兴奋地奔走相告;当小米产品售出后,几千万消费者又积极地参与到产品的口碑传播和每周更新完善之中……这是中国商业史上前所未有的奇观。消费者和品牌从未如此相互贴近,互动从未如此广泛深入。通过互联网,消费者扮演着小米的产品经理、测试工程师、口碑推荐人、梦想赞助商等各种
When millet developed products, hundreds of thousands of consumers enthusiastically make suggestions; when the new millet on the line, within minutes, millions of consumers poured into the site to buy, hundreds of millions of sales instantly completed; when millet to promote the product, Tens of millions of consumers are excited about running into the news. When millet products are sold, tens of millions of consumers are actively involved in word-of-mouth communication and weekly updates. This is an unprecedented spectacle in the history of China’s commerce. Consumers and brands have never been so close to each other, and interaction has never been so extensive. Through the Internet, consumers play Xiaomi product manager, test engineer, word of mouth referral, dream sponsor, etc.