论文部分内容阅读
礼仪在公共关系中的地位和作用十分重要,它是社会公德、职业道德等的行为规范,协调着公共关系中的诸多关系。这主要表现在两个方面:对主体社会组织而言,它是组织中某些道德规范,又是组织成员必备的技能;对客体公众而言,它是社会行为规范。礼仪是协调人际关系的调节器,又是人际关系的尺度。当今时代,是个全面开放的社会,礼仪在人际关系中的协调作用也就显得更加重要,更加活跃,更加不可缺少。
The status and role of etiquette in public relations are very important. It is a code of conduct for social ethics and professional ethics, and coordinates many relationships in public relations. This is mainly manifested in two aspects: For the main social organization, it is some of the moral norms in the organization, but also the necessary skills of the members of the organization; for the object public, it is a code of social conduct. Etiquette is the coordinator of interpersonal relationships, but also a measure of human relations. Nowadays, it is an all-round and open society. Therefore, the coordinating role of etiquette in interpersonal relationship becomes more important, more active and more indispensable.