对热衷探索全新渠道模式的服装企业而言,电商领域热炒的O2O模式已然不是什么新鲜概念了。去年底到今年初,越来越多的服装企业宣称,欲以O2O模式创新目前略显疲软的传统销售渠道。近来,搜于特因涉足O2O概念受到多方关注,股价一度大幅飙涨。事实上,受益O2O概念而股价 For apparel companies keen to explore new channel models, the hyped O2O model in the e-commerce space is no longer a fresh concept. By the end of last year to early this year, more and more apparel companies have claimed that they would like to innovate the slightly weaker traditional sales channels in the O2O mode. Recently, searching for the concept of getting involved in O2O due to multi-concern, the stock price soared. In fact, the concept of O2O benefited from the stock price